I’m Stella Levinson

Patrick Johnson

Digital Marketing Expert

Looking for my next opportunity to make a change. Lets grow together

I advise companies and NGOs in initiatives and campaigns and digital strategies on how to scale and grow

For more than 15 years, I've been working with international clients on a range of projects, gathering experience in diverse areas. I look forward to hearing about your project and plan its success together. 

See Resume Cover Letter

Industries And Brands I've Touched.


SaaS, Retail, Restaurant, Financial, Education, Fintech, Banking, Trucking, Communication, Niche Products, Hospitality, Franchise Development, Real Estate, Healthcare, AT&T, Best Buy, Frontier Communications, Nike, Yeti, Starbucks, Hilton, 24 Hour Fitness, Megatale Homes, and more.

TASK DONE


  • Drove Revenue
  • Set up campaigns
  • Created GTM (Go-To-Market) strategies
  • Implemented strategies
  • Analyzed reporting
  • Created attribution models
  • Led teams
  • Audited site and campaigns
  • Hands-on keys in Google
  • Hands-on keys in Meta
  • Hands-on keys in Bing
  • Analyzed data
  • Created reporting models
  • Implemented lead generation strategies
  • Created nurture campaigns
  • Created full-funnel marketing strategies and execution
  • Developed systems to automate and optimize program conversion for apparel manufacturers.
  • Translated growth goals into marketing strategies, identifying personas, messaging, assets, and tactics.
  • Managed high-performing product marketing teams, fostering collaboration and alignment.
  • Managed digital agencies, increasing capacity and optimizing EBIT (Earnings Before Interest and Taxes) to meet short-term revenue goals.
  • Led product marketing, channel, and partner marketing, optimizing inbound, outbound, and indirect programs.
  • Translated ideas and data into digital marketing programs.
  • Drove e-commerce revenue from 2% profitability to 30% across paid media channels.
  • Managed all eCommerce activities, developing and executing plans collaboratively with experts.

Professional skills

  • Performance Marketing,
  • Lead generation
  • Digital Strategy
  • E-Commerce Strategy,
  • PPC SEM All Platforms, Technical SEO, Conversion
  • Optimizations
  • Strategic Planning, Google Tag Manager SQL
  • Conversion Tracking
  • Hubspot, Salesforce
  • Campaign Management
  • Eloqua
  • Marketo, Draft,
  • Performance Media
  • Media Buys
  • B2B Marketing
  • B2C Marketing
  • Zoho
  • Email Marketing
  • Scrum Master Certified
  • Agency Expereince, Media Analyst, Google / Bing / Facbook Tik
  • Tok / Linked In Ads, Active Cross functional team management,
  • Email Marketing / Strategy, Pixel placement,
  • Funnel Building
  • Sales Force Marketing Cloud, Email Automation Flows
  • CRM Managment, Analytic Reporting, Project Management CRM
  • Strategy, Consumer Journey Strategy, Brand Management
  • Standard Operating Procedures Development Video
  • Marketing, Cross-Functional Business Development
  • Brand Awareness
  • Develop Insight, External Marketing, KPI, New Product Launches
  • Product Sales
  • Brand Awareness, Growth Mindset Coordination

  •  


Job Titles Held

  • Director Of Digital Marketing
  • SEO Director
  • Senior Campaign Manager
  • E-Commerce Director
  • Digital Campaign Manager
  • CRM Manager 
  • PPC Specialist 
  • Senior SEO manager 
  • Digital Marketer



Case Studies


Trendy Threads

 E-Commerce Case Study: Revitalizing a Retail Brand


Background

Brand: Trendy Threads

Industry: Fashion Retail

Established: 2005

Challenge: Declining in-store sales and limited online presence


Objectives

1. Increase Online Sales: Boost e-commerce revenue by 50% within a year.

2. Enhance Customer Engagement:

Improve customer interaction through digital channels.

3. Expand Market Reach:** Attract new customers from different demographics.


 Strategy

1. Website Overhaul: 

   - User-friendly design with mobile optimization.

   - Integration of AI-driven product recommendations.


2. Digital Marketing:

   - Social media campaigns targeting fashion-forward millennials and Gen Z.

   - Influencer partnerships and user-generated content.


3. SEO and Content Marketing:

   - Comprehensive keyword research and on-page SEO.

   - Blog featuring fashion tips, trend reports, and customer stories.


4. Customer Experience:

   - Personalized email campaigns with exclusive offers.

   - Implementing a loyalty program with rewards for repeat purchases.


 Implementation

- Website Redesign: Collaborated with a leading web development agency to revamp the site.

- Marketing Campaigns: Launched targeted ads on Instagram, Facebook, and Google.

- Content Creation: Hired fashion bloggers and photographers for high-quality content.

- Customer Feedback: Regular surveys and reviews to fine-tune the shopping experience.


Results

- Online Sales: Increased by 75% within 12 months, surpassing the initial goal.

- Customer Engagement: Social media followers grew by 60%, with a significant rise in user-generated content.

- Market Reach:** Expanded customer base, with a 40% increase in new customer acquisition.


 Key Learnings

1. User Experience Matters: A seamless and enjoyable shopping experience can significantly boost sales.

2. Targeted Marketing Works: Understanding and targeting the right audience is crucial for digital marketing success.

3. Engagement Drives Loyalty: Interactive and personalized customer engagement fosters loyalty and repeat business.


Conclusion

The strategic overhaul of Trendy Threads' e-commerce approach not only revitalized its brand but also set a new benchmark for online retail success. The blend of technology, marketing, and customer-centric strategies proved to be a winning formula.




Trendy Threads continues to innovate, ensuring they stay ahead in the competitive fashion retail market.



Background


Company: Streamline Solutions

Industry: Software as a Service (SaaS)

Established: 2010

Challenge: Low customer retention and suboptimal user engagement


Objectives


Improve Customer Retention: Reduce churn rate by 20% within 12 months.

Enhance User Engagement: Increase active user rates and feature adoption.

Expand Market Reach: Attract new users from different industries.

Strategy


Product Enhancement:


Implemented user feedback to improve usability and add new features.

Enhanced onboarding processes with guided tutorials and support.

Customer Success Programs:


Established a customer success team to provide proactive support and resources.

Developed personalized engagement plans based on user behavior data.

Marketing and Outreach:


Launched targeted marketing campaigns focusing on industry-specific use cases.

Leveraged content marketing, including case studies, webinars, and blogs.

Implementation


Platform Upgrade: Partnered with a UX/UI design firm to overhaul the interface.

Customer Success Initiatives: Implemented CRM tools for tracking user engagement and support tickets.

Targeted Campaigns: Utilized LinkedIn and Google Ads for reaching potential clients in new industries.

Results


Customer Retention: Achieved a 25% reduction in churn rate, surpassing the goal.

User Engagement: Active user rates increased by 40%, with higher adoption of new features.

Market Expansion: Successfully onboarded clients from three new industry sectors, increasing the user base by 30%.

Key Learnings


User-Centric Design: Prioritizing user feedback and enhancing the user experience drives engagement.

Proactive Support: A dedicated customer success team can significantly reduce churn and improve satisfaction.

Targeted Marketing: Tailored campaigns that address specific industry needs are highly effective in attracting new users.

Conclusion


Streamline Solutions' strategic focus on product enhancement, customer success, and targeted marketing resulted in significant improvements in retention, engagement, and market reach. This case study demonstrates the importance of a user-centric approach in the SaaS industry.


Streamline Solutions continues to innovate and expand, setting a high standard for customer satisfaction and product excellence.formation that will interest site visitors. For example if you are using tabs to show different services write about what makes this service unique. If you are using tabs to display restaurant items write about what makes a specific dish particularly worthwhile or delicious.

Get in Touch

Want to hear more about how I can help your project succeed. Send me an email or call me and let's talk about your needs.

Call: 940-315-9059


Write:Patrickkjjohnson@gmail.com

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